About Us

The concept of Generate Products was developed from my own necessity to energise my body whilst competing in Motocross.

I had researched the market place and tested several products but was left wanting.

It was hard to find something that gave me the energy boost, sustaining performance and that would aid recovery.

It was after this research I decided to create a clean product that could encapsulate all of my needs and from what I could see, fill a large gap in the marketplace.

Working hand in hand with the UK's leading food and beverage chemists the Generate Products range was created.

It’s been amazing to see how well Generate has been accepted and used across so many individual sports, Running, Cycling, Triathlon, Football and a huge variety of motor sports to name but a few!

My company has been exceeding all expectations and the feedback from customers has been its own reward.

Working alongside teams and athletes to further develop our products to ensure we are at the forefront in sports Hydration.