Privacy policy
Last updated: 25 August 2026
Generate Products (UK) Ltd (“Generate”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and share your personal information when you visit or make a purchase from our website, drinkgenerate.com (the “Site”), contact us, create an account, subscribe to our marketing communications or otherwise interact with us.
Generate Products (UK) Ltd is responsible for the personal information described in this Privacy Policy.
Information We Collect
Depending on how you interact with us, we may collect the following information:
Contact information
* Name
* Billing and delivery address
* Email address
* Telephone number
Order and transaction information
* Products purchased
* Order history
* Delivery information
* Payment and transaction information
* Returns and refund information
Payments are processed through our payment providers. We do not normally receive or store your complete payment card details.
Account information
If you create a customer account, we may collect information associated with that account, including your contact details, order history and account preferences.
Customer service information
When you contact us, we may collect your name, contact details and the contents of your correspondence so that we can respond to your enquiry or provide customer support.
Website and device information
When you use our Site, certain technical information may be collected automatically, including:
* IP address
* Browser and device information
* Cookie and similar technology information
* Pages and products viewed
* How you navigate and interact with the Site
* Referral information
How We Use Your Personal Information
We may use your personal information to:
* Process and fulfil orders
* Take and administer payments
* Arrange delivery
* Communicate with you about your order
* Process returns and refunds
* Provide customer service
* Maintain customer accounts
* Detect and prevent fraud or misuse of our Site
* Operate, maintain and improve our website
* Analyse website performance and customer behaviour
* Comply with our legal, accounting and regulatory obligations
* Send marketing communications where you have consented to receive them or where otherwise permitted by law.
Lawful Basis for Processing
Under UK data protection law, we must have a lawful basis for processing your personal information.
Depending on the circumstances, we may rely upon:
Contract – where processing your information is necessary to fulfil an order, provide a service you have requested or otherwise perform our contract with you.
Legal obligation – where we need to process information to comply with applicable laws, tax requirements, accounting obligations or other legal requirements.
Legitimate interests – where processing is necessary for our legitimate business interests, such as operating and improving our business, providing customer service, protecting our business against fraud and understanding how customers use our Site, provided those interests do not override your rights and freedoms.
Consent – where you have specifically agreed to certain processing, including certain forms of electronic marketing or the use of non-essential cookies. Where we rely on consent, you may withdraw it at any time.
Marketing Communications
If you choose to receive marketing communications from Generate, we may use your contact information to send you information about our products, launches, promotions, performance nutrition content and other Generate news.
You can unsubscribe at any time by using the unsubscribe link contained within our marketing emails or by contacting us.
Unsubscribing from marketing will not prevent us from sending essential communications relating to orders you have placed with us.
Sharing Your Personal Information
We do not sell your personal information.
We may share personal information with trusted service providers where necessary to operate our business and provide our services. These may include:
* Shopify and ecommerce service providers
* Payment processors
* Delivery and courier companies
* IT, hosting and website service providers
* Email and marketing service providers
* Analytics providers
* Professional advisers, including accountants or legal advisers
* Government, regulatory, law-enforcement or other authorities where required by law
These organisations only receive information where necessary for the relevant service or purpose.
Our online store is hosted using Shopify.
International Transfers
Some of our service providers may process or store personal information outside the United Kingdom.
Where personal information is transferred internationally, we take appropriate steps to ensure that the information receives an appropriate level of protection in accordance with applicable UK data protection law.
This may include relying on recognised adequacy regulations or appropriate contractual safeguards.
Cookies and Similar Technologies
Our Site uses cookies and similar technologies.
Cookies are small files stored on your device that help websites operate correctly and can provide information about how a website is used.
We may use:
* Essential cookies required for the operation of the Site, shopping basket, checkout and security.
* Functional cookies that help remember preferences and improve functionality.
* Analytics cookies that help us understand how visitors use the Site and improve its performance.
* Advertising or marketing cookies, where used, which may help measure advertising effectiveness or provide more relevant marketing.
Where required by law, non-essential cookies will only be used after you have provided the appropriate consent.
You can manage available cookie choices through the cookie/privacy controls provided on our Site and through your browser settings.
Where required by law, non essential cookies will only be used after you have provided the appropriate consent.
How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including satisfying legal, regulatory, tax, accounting and reporting requirements.
Different types of information may therefore be retained for different periods.
When personal information is no longer required, we will delete or anonymise it where appropriate.
Security
We take reasonable organisational and technical measures designed to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
Children’s Privacy
Our products and Site are primarily intended for a general adult consumer audience.
We do not knowingly collect personal information from children where parental or guardian consent would be required by law.
If you believe that a child has provided personal information to us inappropriately, please contact us so that we can investigate and, where appropriate, remove the information.
Your Data Protection Rights
Under UK data protection law, depending on the circumstances, you may have rights including:
* The right to access personal information we hold about you
* The right to ask us to correct inaccurate or incomplete information
* The right to request deletion of your personal information in certain circumstances
* The right to request restriction of processing in certain circumstances
* The right to object to certain processing
* The right to data portability in certain circumstances
* The right to withdraw consent where processing is based on consent
You also have the right to object to direct marketing at any time.
To exercise your rights, please contact us using the details below.
We may need to verify your identity before responding to a request.
These are among the rights the ICO says organisations should explain in their privacy information.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our business, services, technology, legal requirements or how we process personal information.
The latest version will be published on this page with an updated revision date.
Contact Us
If you have questions about this Privacy Policy, how we handle your personal information or wish to exercise your data protection rights, please contact:
Generate Products (UK) Ltd
PO Box 1254
Cheltenham
GL50 9YT
United Kingdom
Email: info@generateproducts.com
Complaints
If you have concerns about how we use your personal information, please contact us first so that we have an opportunity to address your concerns.
You also have the right to make a complaint to the UK’s data protection regulator, the Information Commissioner’s Office (ICO).
Information Commissioner's Office
The ICO specifically recommends that UK organisations tell individuals about their right to complain and provide the ICO’s details.