The concept of Generate Products was developed from my own necessity to energise my body whilst competing in Motocross.
I had researched the market place and tested several products but was left wanting.
It was hard to find something that increased my energy, helped me to sustain performance, and aided recovery.
It was after this research I decided to create a clean product to achieve these needs which also appeared to fill a large gap in the marketplace.
Working hand in hand with the UK's leading food and beverage chemists the Generate Products range was created.
It’s been amazing to see how well Generate has been accepted and used across so many individual sports: running, cycling, triathlon, football and a huge variety of motor sports to name but a few!
My company is exceeding all expectations and the feedback from our customers has been its own reward.
We continue to work alongside teams and athletes to further develop our products and ensure we are at the forefront of sports hydration.